Quality Score is a key metric in Google Ads that measures the relevance and quality of your keywords, ads, and landing pages, impacting your ad rank and cost-per-click (CPC). Rated on a scale from 1 to 10, a higher Quality Score means better ad placements at lower costs. It’s determined by factors like click-through rate (CTR), ad relevance, and landing page experience. To boost your Quality Score, focus on writing compelling ad copy, using tightly themed keyword groups, and ensuring your landing pages are user-friendly and relevant to the ad content.

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